February 19, 2012
Questions remain about MWC/C-USA marriage
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TO OPEN today's dissertation, I would like to thank the fine folks from ESPN Radio 1430 for having me on the air recently, allowing me to share my finite expertise in an unexpected market.

We're talking Fresno. California.

Wow. Is this really happening?

Oh, yeah. Coming to a stadium near you, and many far from you, is SuperDuperConference USA. Or whatever name they hang on the Mountain West/Conference USA merger.

Here's hoping somebody comes up with a really cool name for this conglomeration, complete with an edgy logo.

Paul Swann at WRVC 930 in Huntington tossed me some of his listeners' choices over the weekend. My favorites include the U.S. 2 Conference (to be correct, call it the I-40), the Frequent Flyer League, my original MegaConference USA and the absolute best, the Golden Corral Conference.

Such nomenclature makes up just one patch in a crazy quilt of logistics behind the boldest, most brazen of all the conference realignment dance steps.   

Not sure how or if this large-scale marriage will work, but I've long thought these kindred spirits should have cooperated in scheduling all these years. Hypothetically, who would you rather have for the Thundering Herd's home opener on Sept. 8: Wyoming or Western Carolina?

One step further: Remember the good ol' days of the Liberty Bowl, when the MWC winner took on the C-USA champion? Like in 2004, when Louisville beat Boise State 44-40?

Yeah, I know. Times and teams changed and the folks in Memphis wanted to sell some tickets to SEC folks, but the old format would have created a Southern Mississippi-Texas Christian game after the 2011 season.

Please, please tell me that would have drawn better TV ratings than the matchup that materialized, Cincinnati-Vanderbilt. I've already forgotten who won; I just know I got it wrong in the office bowl pool.

That aside, I am still amazed that the initially proposed football merger came to encompass all sports. But in the modern history of conference realignment, dating back to Penn State joining the Big Ten, bold moves have proven to be the best moves.

So does the Golden Corral Conference fly? Like many others, I have my questions on topics such as: 

  • NCAA representation: Here is one aspect almost nobody outside of athletic departments have considered - the MWC and C-USA both have one seat on the 18-member Division I Board of Directors, that gang of presidents through which all legislation passes or dies. Does that become one? 
  • Unlike the college basketball tournaments, there are no at-large berths.

    Scott Cowen, Tulane president and chairman of the C-USA presidents, assures me that detail was not overlooked. It's a large reason the parties involved are carefully considering how the legal nuts and bolts fit.

  • Travel costs: Mark my words - Marshall's road tab will not increase by nearly as much as it did when Thundering Herd teams left the Mid-American Conference for C-USA. Probably won't be close.
  • On this matter, I trust commissioners Craig Thompson and Britton Banowsky to create sensible scheduling formats. In particular, the MWC knows what real travel is all about.

    I refer to how C-USA handles the format in the various sports. In sports such as golf, tennis and swimming, there is exactly one league function, the conference tournament. (Golfers have the toughest travel burden, by the way.)

    In sports with fuller schedules, watch for modified formats. In football, you could play seven games within your own division (MWC being West, C-USA being East), one cross-division game away and one at home.

    In basketball, you can do it much the same way, but play two cross-division road games on the same trip, a Thursday-Saturday swing (C-USA should already be doing this).

  • TV: This one has me worried. Currently, the leagues have a number of broadcast outlets, including the MountainWest Sports Network, aka The Mtn. That is jointly owned by the CBS empire, the NBCUniversal folks and the conference.
  • CBS Sports Network has toes in both sides. NBC Sports (formerly Versus) does MWC events, while Fox Sports has joined forces with C-USA.

    The economics are a wild card. Can the league add TV value by stretching across five time zones, particularly after the defection of schools in larger markets? Or will it at least preserve value that stands to be lost? And will it all make the travel worthwhile?

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    Questions remain about MWC/C-USA marriage

    TO OPEN today's dissertation, I would like to thank the fine folks from ESPN Radio 1430 for having me on the air recently, allowing me to share my finite expertise in an unexpected market.

    We're talking Fresno. California.

    Wow. Is this really happening?

    Oh, yeah. Coming to a stadium near you, and many far from you, is SuperDuperConference USA. Or whatever name they hang on the Mountain West/Conference USA merger.

    Here's hoping somebody comes up with a really cool name for this conglomeration, complete with an edgy logo.

    Paul Swann at WRVC 930 in Huntington tossed me some of his listeners' choices over the weekend. My favorites include the U.S. 2 Conference (to be correct, call it the I-40), the Frequent Flyer League, my original MegaConference USA and the absolute best, the Golden Corral Conference.

    Such nomenclature makes up just one patch in a crazy quilt of logistics behind the boldest, most brazen of all the conference realignment dance steps.   

    Not sure how or if this large-scale marriage will work, but I've long thought these kindred spirits should have cooperated in scheduling all these years. Hypothetically, who would you rather have for the Thundering Herd's home opener on Sept. 8: Wyoming or Western Carolina?

    One step further: Remember the good ol' days of the Liberty Bowl, when the MWC winner took on the C-USA champion? Like in 2004, when Louisville beat Boise State 44-40?

    Yeah, I know. Times and teams changed and the folks in Memphis wanted to sell some tickets to SEC folks, but the old format would have created a Southern Mississippi-Texas Christian game after the 2011 season.

    Please, please tell me that would have drawn better TV ratings than the matchup that materialized, Cincinnati-Vanderbilt. I've already forgotten who won; I just know I got it wrong in the office bowl pool.

    That aside, I am still amazed that the initially proposed football merger came to encompass all sports. But in the modern history of conference realignment, dating back to Penn State joining the Big Ten, bold moves have proven to be the best moves.

    So does the Golden Corral Conference fly? Like many others, I have my questions on topics such as: 

  • NCAA representation: Here is one aspect almost nobody outside of athletic departments have considered - the MWC and C-USA both have one seat on the 18-member Division I Board of Directors, that gang of presidents through which all legislation passes or dies. Does that become one? 
  • Unlike the college basketball tournaments, there are no at-large berths.

    Scott Cowen, Tulane president and chairman of the C-USA presidents, assures me that detail was not overlooked. It's a large reason the parties involved are carefully considering how the legal nuts and bolts fit.

  • Travel costs: Mark my words - Marshall's road tab will not increase by nearly as much as it did when Thundering Herd teams left the Mid-American Conference for C-USA. Probably won't be close.
  • On this matter, I trust commissioners Craig Thompson and Britton Banowsky to create sensible scheduling formats. In particular, the MWC knows what real travel is all about.

    I refer to how C-USA handles the format in the various sports. In sports such as golf, tennis and swimming, there is exactly one league function, the conference tournament. (Golfers have the toughest travel burden, by the way.)

    In sports with fuller schedules, watch for modified formats. In football, you could play seven games within your own division (MWC being West, C-USA being East), one cross-division game away and one at home.

    In basketball, you can do it much the same way, but play two cross-division road games on the same trip, a Thursday-Saturday swing (C-USA should already be doing this).

  • TV: This one has me worried. Currently, the leagues have a number of broadcast outlets, including the MountainWest Sports Network, aka The Mtn. That is jointly owned by the CBS empire, the NBCUniversal folks and the conference.
  • CBS Sports Network has toes in both sides. NBC Sports (formerly Versus) does MWC events, while Fox Sports has joined forces with C-USA.

    The economics are a wild card. Can the league add TV value by stretching across five time zones, particularly after the defection of schools in larger markets? Or will it at least preserve value that stands to be lost? And will it all make the travel worthwhile?

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